Pairing Advanced Attribution with Marketing Activation


Data Science and advanced attribution can power innovative marketing campaigns and drive results, but how do you know if your organization is ready for advanced attribution? What are the input requirements for data-driven marketing and programmatic activation? What role does segmentation play? We'll discuss building a data-driven strategy with Google Marketing Platform and Google Cloud using tips that are platform agnostic.

Bounteous experts will answer these questions, share success stories, and process outlines that our Data Science and Marketing teams use to drive client results.

Features Experts:
Sasha Mushovic, Assoc Dir, Data Science
Rob Travis, Assoc Dir, Media Strategy


1 hour

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